Improving Facebook Ad Results

Every time Facebook amends it’s algorithm there are tweaks we need to make to the way in which we interact with the service. This can be amendments in copy, spend, targeting . . . basically whatever it takes to maximise results.

Most people have realised by now that ad spend is a necessary part of a successful digital marketing strategy, however how do you find a happy medium of response, engagement and spend without breaking the bank?

There are a few simple steps you can take to help keep the Facebook algorithm happy which in turn will boost your reach and overall audience.

Obviously to do this successfully we need to understand the algorithm itself, which scares a lot of people off straight away!

But stick with us a moment because¬†we’re not going to go into the technical factors of the actual algorithm we’re just going to cover 3 simple steps that where recently shared by to improve results whilst lowering ad spend.

If you want to understand what will get you the best result, surely it makes sense to follow what the creator of Facebook, Mark Zuckerberg has to say and in his recent update he said: “Page posts that generate conversation between people will show higher in the newsfeed…”

So what does this tell us? Well obviously it means we want to create content that is going to provoke engagement.

So how do I make my posts more engaging?

  1. Start by looking into the insights of your previous posts.
    Check your posts to see their reach and engagement rate and find the posts with the highest engagement levels.
    Why were they so popular?
    Look at the most engaging content and work out what it is that got people to interact.
    Build your upcoming campaigns around that model that works.
  2. Stimulate people into action.
    Simply promoting your product or service isn’t quite what it’s all about.
    If you can teach someone something useful or interesting through your post they are more likely to like, comment, share – they are more likely to engage.
    Back it up with a visual that could also stimulate interaction.
    Don’t simply comment bait such as:
    Ask a question? “How do you……..?”
    Ask users to “Show us yours……”
    Or put a question and ask users to leave a yes or no answer in the comments.
    This can now be seen as comment baiting and facebook can actually demote you for this.
  3. Respond . . .
    When people leave comments, respond to them where necessary. Not just with a thumbs up or a “thanks”, but encourage further engagement.
    You’ll often find other people who have not yet left a comment will join in this thread of conversation and be lured in to the discussion.

By following these very basic yet effective steps you’ll see increased engagement which in turn improves your return on investment.

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